Xiaohongshu launches its brand partner platform

release time: January 4th, 2019
On January 4th, 2019, the Brand Partner Platform of Xiaohongshu was officially launched, which serves as an efficient bridge between brand parties and brand partners. On the landing page of the Brand Partner Platform, Xiaohongshu provides the brand parties, brand partners, and content cooperation organizations with different login identities. The separate identity takes the brand parties to Xiaohongshu's official advertising marketing platform, takes MCN users to the joining information page, and takes brand partners to the personal page (including feeds). The brand parties can view the list of its brand partners and content of cooperation organizations through the platform. They can also view detailed information of the brand's partners (number of followers, data, quotation and cooperation organizations) and cooperation organizations' detailed information (organization introduction, data insights of collaborators) for selecting suitable brand partners for content cooperation.The cooperation organizations can see the collaborators' information, including personal introduction, number of followers, data of feeds, quotation, as well as the list of its brand parties.The brand partners can show multi-dimensional data, including their personal introduction, number of followers, data of feeds, quotation, and view the list of the brand parties.Xiaogongshu Brand Partner Platform helps brand parties, brand partners, and content cooperation organizations to improve cooperation efficiency and quality through transparent rules, comprehensive information, and real data. The platform will also help the parties to better collaborate on content by continuously improving functionality and improving the experience in the future.